Today I got an email from a company that sells all natural bath and body products that had the subject line "Retro Christmas" and had this banner at the top:
NO THEY ARE NOT.
We are not even half way through October. It is ONE HUNDRED FRIGGIN DEGREES OUTSIDE (well 80 over here, a hundy in the valley. Truth). I realize we live in a consumer world, and I am a material girl, but back the F off.
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I mentioned Variety HERE this past week. For those of you not familiar, it is the entertainment industry's primary trade magazine (especially now that The Hollywood Reporter is only published on a weekly basis). I think it's safe to say that every senior-level executive in town has a subscription, and everyone else finds a way to read it either before giving it to their boss, online, or by some other means.
One thing you will notice almost immediately upon picking up an issue is the high frequency of abbreviations or slang in place actual words. For some reason this really bothers me. I understand that the purpose of the magazine is to convey a lot of information, a lot of it tech-y and repetitive, in a very in a confined space. So I get it that sometimes truncating the text is required.
HOWEVER, when writing about a morning show, replacing "a.m." with "ayem" DOES NOT SAVE YOU SPACE. Neither does writing "infopike" instead of "internet", "ducats" instead of "tickets", "tenpercentery" instead of "agency", or "horse opera" instead of "western". And lesbihonest, those just sound ridiculous.
In case you're curious, Variety actually has an entire dictionary of their "slanguage" on their website.
Other people don't find this as irritating as I do. In fact, some even find it endearing. I think the only reason people like it is because it makes them feel like part of a special club for "getting" it. Guess what? Your club is stupid.
That is all.
NO THEY ARE NOT.
We are not even half way through October. It is ONE HUNDRED FRIGGIN DEGREES OUTSIDE (well 80 over here, a hundy in the valley. Truth). I realize we live in a consumer world, and I am a material girl, but back the F off.
___________________________________________________________________________________
I mentioned Variety HERE this past week. For those of you not familiar, it is the entertainment industry's primary trade magazine (especially now that The Hollywood Reporter is only published on a weekly basis). I think it's safe to say that every senior-level executive in town has a subscription, and everyone else finds a way to read it either before giving it to their boss, online, or by some other means.
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| Image source: guardian.co.uk |
One thing you will notice almost immediately upon picking up an issue is the high frequency of abbreviations or slang in place actual words. For some reason this really bothers me. I understand that the purpose of the magazine is to convey a lot of information, a lot of it tech-y and repetitive, in a very in a confined space. So I get it that sometimes truncating the text is required.
HOWEVER, when writing about a morning show, replacing "a.m." with "ayem" DOES NOT SAVE YOU SPACE. Neither does writing "infopike" instead of "internet", "ducats" instead of "tickets", "tenpercentery" instead of "agency", or "horse opera" instead of "western". And lesbihonest, those just sound ridiculous.
In case you're curious, Variety actually has an entire dictionary of their "slanguage" on their website.
Other people don't find this as irritating as I do. In fact, some even find it endearing. I think the only reason people like it is because it makes them feel like part of a special club for "getting" it. Guess what? Your club is stupid.
That is all.
Why do they call a "film festival" a "sprocket opera"? That's dumb as hell.
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